One of the biggest challenges for business owners is finding new customers. Over the past decade, some business owners have leveraged social media to do just that. Whether you're a social media novice or a seasoned veteran, this course will give you a solid foundation in social media marketing and using it to grow your business.
In today's globally connected environment, social media is a game changer for businesses. So, whether you're looking for a new way to market your business or simply want to better understand social media, this online social media marketing course will empower you.
6 Weeks / 24 Course Hrs
- Describe the basics of online marketing and how Social Media works
- Identify the main objectives for using social media in your business.
- Select the right social media platform(s) that align with and support the identified business objectives
- Demonstrate the ability to setup and configure the five most popular social media platforms.
- Develop a process to test, measure, review, and continuously improve the effectiveness of your social media efforts.
- Confidently promote yourself as a social media marketer
- Immediately apply what you learn in the lessons to promote your business and generate new leads
- Gain the knowledge and develop the ability to implement a SOCIAL process to increase awareness, engagement and sales for your business.
- Master the art of successfully using social media to promote a business and track your results – something most people can't do