Find out how to market your business on the Internet, even if you have little or no money to spend! In this practical, hands-on course, you'll discover proven methods that will help you establish an Internet presence and build an online brand identity. You'll learn how search engine optimization (SEO) works and how to track your site's performance using web analytics. You will discover how to use online advertising, email marketing, and social media (including blogs) to drive business to your website. Finally, you'll learn how to keep your visitors coming back again and again!
Throughout the course, you'll learn to think strategically about marketing your website, products, and services using Internet technologies. You will also explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you'll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.
6 Weeks / 24 Course Hrs
What You Will Learn
- Learn the important factors to consider when developing a business website
- Discover how to gain and keep customers through an online presence
- Examine the factors that build recognition and make a compelling brand identity on the Internet
- Learn how to build an online store and exponentially improve the profitability of your business
- Acquire an online marketing plan for your own business
- Discover the secrets of Internet search queries to direct online traffic to your website
- Grow your business through a strong web presence by learning tips and tricks in this course